Have you ever been so shocked by a social media post that you jump to an extreme conclusion? That’s what happened to me and my college friends when we saw Will’s LinkedIn post supporting a veteran’s outreach program. At first glance, it looked like an obituary, and we all thought the worst. It just goes to show how quickly we can jump to conclusions based on one image or piece of information.

The same is true for your headshot. Potential clients will form an opinion about you and your brand within seconds of seeing your headshot. In fact, studies show that it takes less than one second for someone to form an impression based on your headshot.

Your headshot is a powerful tool for communicating your approachability, competence, youthfulness, and dominance. It can make the difference between a potential client choosing you over your competitors or vice versa.

In my next post, I’ll explore the importance of a great headshot and how it can help you stand out from the crowd. But for now, I invite you to take control of those critical 40 milliseconds and book an appointment today to optimize your headshot and enhance your personal brand.

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What Does 40 Milliseconds Say About You?